A company like My Fabric Resource that has thousands of high-quality products has a challenge: how to make an easy path for customers to find exactly what they’re looking for? When we designed their new site, we foregrounded the largest primary product categories while also allowing visitors to search for a specific fabric.

The key to this site was understanding customer behavior and providing them the easiest path to learn about their options. Our client provided a wealth of content on every product, and we wanted to make sure potential customers had all the information they needed quickly and easily. The goal was to improve conversions in all aspects of their business by leading visitors from need to action.

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